Wednesday, November 9, 2016

ch 28 assessment

1) While they are being interviewed, the interview can assure the consumer that the marketing research they are conducting is certified  to be secure. They could mention such things as the government endorses their research and their databases are secure and very hard to get into. This would increase the sense of security so then they'd be more likely to answer the survey truthfully. They could also be anonymous to hide their identity.

2) Yes it is. This way constituents of the states can be more aware of the information they are giving out. Sometimes, many people are confused and it thus causes a whole bunch of worries and woes in the persons mind about the information they provided. Product research can also be constrained and be made more secure by the government.

3) Some marketing research that can be done is finding out the demographics of the town the car wash is going to be. If you know the average income of the town then you can better know what a good amount to charge would be. If your in a poor neighborhood then charging a high amount for a simple car wash would be silly.

4) Because a consumers attitude and lifestyle will determine what products they want and need in their life. Thus marketing researchers need to know these things to better design a product so it sells to their intended audience.


Wednesday, October 26, 2016

What to do now, after survey conclusions

After conducting my survey, I can conclude that most students at RMHS, about 75%, have attended a drama production. Majority of them would pay between $5-10 to attend the show and about half of them would be interested in a backstage tour after the show. Something I could've asked that would've been helpful to find out is what would make someone attend the show. I could have also found out if the show was at a certain if more people would go.

I received 16 responses.

Monday, October 24, 2016

Fall musical poll

Fall Musical Poll- Please Take!

Marketing the upcoming musical

The fall musical for the drama club is approaching. The actors are hyped and the tech crew is ready, but will there be a large audience?
Some things that could be made to help market the musical include...

colorful posters- posters with vibrant colors to catch the eye of all. On these posters will be all the key information about the show and how to get tickets

a video promo of students singing- this will show the hard work going into the production and if the singing is good enough more people will come

give free tickets to students- maybe this way they'll want to go with their family and then they'll be forced to buy tickets and go together!

Wednesday, October 19, 2016

Boston Bruins Social Responsibilty

ICE School-

The Boston Bruins I.C.E. School program provides Kindergarten through 8th grade teachers in Massachusetts, Maine, New Hampshire, Connecticut, Rhode Island and Vermont with curriculum materials in the sport of hockey and the Bruins.

Students are motivated in the classroom with this new way to look at learning. Those who complete the lesson plans will receive a completion certificate signed by a Bruins player and have the chance to win a visit to the classroom by Blades, the Bruins mascot, and the Boston Bruins Ice Girls!

Teachers who participate in Bruins I.C.E. School have the opportunity to receive Bruins prizes including autographed merchandise and a Blades classroom visit. Registered teachers are automatically included in monthly I.C.E. School newsletter, which contains program updates, exclusive ticket offers and contests.

https://www.nhl.com/bruins/community/ice-school

8 Spoke Salute-

The Bruins and the Mass Lottery are proud to salute the men and women of the United States Armed Forces. At select games throughout the 2016-17 season, a member or members of the military will receive the 8-Spoked Salute for their service to our country. It includes four (4) complimentary tickets to a Bruins home game and a live welcome on Garden HDX (video scoreboard)

https://www.nhl.com/bruins/community/8-spoked-salute

Tuesday, October 18, 2016

Quizlet link to Ch 5 terms

Ch 5 Terms on Quizlet


  1.  Business is all the activities involved in producing and marketing goods and services.
  2. The two primary functions of business are the production and the marketing of goods and services.
  3. Business can be categorized 
    1. by size
    2. by profit orientation
    3. by market served
    4. by kind of product provided
  4. E-commerce is important because it is an easy way to purchase things and it is used everyday.