1) While they are being interviewed, the interview can assure the consumer that the marketing research they are conducting is certified to be secure. They could mention such things as the government endorses their research and their databases are secure and very hard to get into. This would increase the sense of security so then they'd be more likely to answer the survey truthfully. They could also be anonymous to hide their identity.
2) Yes it is. This way constituents of the states can be more aware of the information they are giving out. Sometimes, many people are confused and it thus causes a whole bunch of worries and woes in the persons mind about the information they provided. Product research can also be constrained and be made more secure by the government.
3) Some marketing research that can be done is finding out the demographics of the town the car wash is going to be. If you know the average income of the town then you can better know what a good amount to charge would be. If your in a poor neighborhood then charging a high amount for a simple car wash would be silly.
4) Because a consumers attitude and lifestyle will determine what products they want and need in their life. Thus marketing researchers need to know these things to better design a product so it sells to their intended audience.
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