My current event comes from a Boston Celtics program called Seats for Soldiers Night. It gives tickets to active members of military forces. Season ticket members, corporate partners and the Celtics donate tickets.
Also during these games, military bases from around the globe are teleconferenced into the arena as they watch the game from afar.
Also during the game, the Hero Among Us Award is given to a member of the armed forces.
The evening concludes with a post-game shoot around on the parquet as military servicemen and women got a chance to play ball and meet a Celtics player.
Great marketing event for the Celtics and it also draws attention to veteran services.
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